Marketing for the Culture: Micallar Walker on Tech, Inclusion & Storytelling
https://www.podbean.com/media/share/pb-knw77-18451c1
In this episode of Talking Tech with Creatives, I sit down with Micallar Walker, the founder of Dark Matter Marketing agency, to explore the evolving world of marketing in the creative industry—especially when it comes to reaching Black audiences.
Micallar takes me through her journey from working in cinema and film distribution to launching her own agency. We dive into the challenges and opportunities in marketing today, including the role of AI in creativity, the future of copyright laws, and how social media is shaping content strategies. She also shares insights on community-driven campaigns, the power of storytelling, and her vision for Dark Matter’s international expansion.
Join us for a thought-provoking conversation on balancing creativity and business, leveraging technology, and what it takes to thrive in the digital marketing space.
Episode Highlights:
00:00 – Welcome to Talking Tech with Creatives
00:51 – AI and copyright challenges in marketing
04:34 – Emerging tech: driverless vehicles and beyond
05:13 – Meet Micallar Walker of Dark Matter Agency
06:30 – Innovative marketing strategies in Dubai
14:51 – Micallar’s career in film and distribution
17:30 – Launching Dark Matter Agency during COVID
30:00 – Challenges in marketing to Black audiences
36:15 – How content consumption has changed post-COVID
36:57 – The impact of IG Lives on engagement
38:08 – Navigating social media algorithms
38:49 – The power of newsletters in marketing
41:02 – The role of storytelling in brand success
43:43 – Expanding into new creative mediums like music and art
46:24 – Technology, SEO, and digital visibility
52:02 – Lessons from successful marketing campaigns
01:03:12 – Balancing work and personal life
01:04:58 – Micallar’s passions beyond marketing
01:08:04 – Closing thoughts and how to connect with Micallar